After discussing what makes a good discussion post, I got to thinking about what it is that makes a good blog – a blog that draws followers and keeps people coming back. There are many factors involved, I’m sure. However, even if you do everything right, does it guarantee you will have lots of followers? What draws others in and causes them to like your blog??
I see design as being a big factor when it comes to gaining followers. I mean, really, it’s the first thing potential readers will see. Before they even get to reading anything, they see your blog’s layout, design, widgets, etc. So, it’s important to have a good design, as difficult as that may be. And not everyone likes the same style, so that makes it difficult as well.
Obviously, content is an important factor. Content is what keeps people coming back, what keeps people reading, and what keeps people interested in subscribing. But what makes good content? That’s the question. There is no written rule as to what makes the perfect blog post that will intrigue your readers and gain you more followers.
People want to know the person behind the blog. So, it’s important to have personality in your posts.
I, myself, struggle with this. I feel that I don’t put out very much personality in my writing even though I do try. I try to ignore lots of the rules that English classes taught me. I mean, when you have a degree in English, like me, and you have to write tons of academic essays, and it is pounded into you that you need to be 100% formal and follow all these rules, it’s difficult to stray from that afterward. I have gotten better (I think!), but it’s still a struggle sometimes for me.
Now, marketing (paid or just by social media self-marketing) will help to get your name (or blog’s name I suppose) out there, but you still need to have the stuff to back up your marketing efforts. You could market like crazy and gain traffic, but if you don’t have what people are looking for or interested in, you won’t keep those same people coming back.